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Television Centre’s only tower
Crafted with a subtle curve by award-winning architects AHMM, The Ariel ascends the West London skyline offering uninterrupted views that will stay that way, with no new tall towers coming to block this privileged perspective. Bask in the balance of space within a lower-density and amenity-rich development that puts its people first.
Crafted Interiors
The refined stylings inside define the spirit of this new phase of the development. Contrasts bring the space to life. Comfort meets cool. Light meets shade. Practical meets beautiful. Bold accents blend with timeless details. The work of MSMR Architects, every corner is considered to ensure the everyday and the extraordinary moments are equally at home here.
Take in the views
Start each day soaking up the spirit of the city with perspectives over the grade-II listed original Television Centre complex or down across the streets that shape London life. Generous windows frame the urban environments outdoors, while balconies deliver fresh air and more space to settle into above the horizon.
Open plan living
Find your flow in apartments structured to adapt to the individual. Bright, airy interiors blend seamlessly with one another to inspire connection at every turn. Cook, dine, lounge and entertain in living spaces that let life unfold organically.
Fixtures and fittings
Italian kitchens, combined heating and comfort cooling capability, Siemens appliances, and Lutron smart lighting systems ensure every design is shaped with both function and form at the fore. Terrazzo-tiled vanities add rich detail to bathrooms, echoing the detailed material motifs, such as engineered timber flooring and brushed nickel hardware, which ground each room in neutral tones and textures for a sense of calm.
Explore The Ariel
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Marketing Suite
5 Television Centre
101 Wood Lane
London W12 7FW
+44 (0)20 3005 3690
Opening times
Viewings by appointment only.
Monday – Friday: 10am – 6pm
Saturday: 11am – 5pm
Sunday: Closed
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