When working with an iconic structure like Television Centre, Piercy&Company knew not to overdo it. Their residences are defined by a sense of understated luxury, one that doesn’t rely on excess but instead is an exercise in craft and restraint. Beautiful walnut and marble finishes express the apartments’ unmistakeable identity which is complemented by a discreet material palette. Solid, timeless and subtle, the unintrusiveness creates a stunning backdrop for individual furnishing.

Piercy&Company has designed four duplex apartments in the Helios and one apartment in the Crescent, also spanning two floors.

The practice

‘If you fill a room with lots of materials they lose their quality because there’s so much going on. We would rather invest our energy on one or two beautiful things.’

“Ambitious” and “fearless” are just two of the words used by RIBA when describing the work of Piercy&Company. Olympic athletes may be familiar with the work of this London-based practice, as Piercy&Company collaborated on the London Athlete’s Village residences. Their portfolio of refurbished historic buildings, such as a Napoleonic sea defence tower converted into a home, demonstrates keen sensitivity to history and context. In such refurbishments their fresh approach to architecture imbues a renewed sense of place – one that is as forward-looking as it is respectful of the past.

Studio photograph
Studio photograph
Studio photograph

Design approach

The plan envisaged by Piercy&Company situates the bedrooms downstairs and the living spaces on the upper level to maximise the views and natural light.

Fluted walnut and marble are the hallmarks of these apartments. A feat of craftsmanship, the fluted details are complemented by an understated material palette.


Arrange an appointment at Television Centre

+44 (0) 20 8811 8720

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