Soho House and Bluebird will head a collection of restaurant operators that will launch within Television Centre next month.
Facilities for members of Soho House at White City House will include a rooftop swimming pool and bar, a games room, an open kitchen serving an East meets West inspired menu and the group’s largest gym to date, measuring 24,000sq ft, in the basement. The ground floor of White City House will be open to the public and will include the Allis all-day dining restaurant and the Electric Cinema.
The interior design throughout White City House will reflect the mid-century design of Television Centre with fabrics by Tibor, terrazzo flooring and fluted wood panelling inspired by the original BBC reception.
The new Bluebird café in London’s White City has been designed by David d’Almada’s Sagrada and incorporates British styling from the 1960s and modern Bluebird Chelsea glamour. Artwork, sourced by Fraser Scott, will include works by young British artists as well as colourful designs inspired by Bridget Riley and Celia Birtwell. The sister site to the original Bluebird restaurant in Kings Road, London, will be an all-day drinking and dining destination incorporating a café, bar and all-year-round terrace.
The Television Centre development will also include the fifth Homeslice, founded by Mark Wogan and Ry Jessup; and the 12th Patty & Bun; all of which launch in April. Later openings will include a branch of Bayley & Sage deli in May and Indian restaurant brand Kricket in July.
Alistair Shaw, managing director of Television Centre, described the development as “one of the largest and most complex” mixed-use schemes ever in London. “We have created a place for people, in an area – White City – that is now alive as a thriving West London neighbourhood. AHMM have created a building that is both respectful to the original and also updates it significantly for the present day, retaining an important BBC presence while opening it up to the city as a whole.”