It takes a visionary mind to give new life to an architectural icon.

The transformation of Television Centre was led by Paul Monaghan, the RIBA Stirling Prize-winning architect of Allford Hall Monaghan Morris (AHMM). To realise the potential of this rare opportunity, he invited four contemporary British architects to join him in designing a collection of premium apartments and penthouses: the Architects’ Series.

Each apartment reflects the design philosophy of these architects.
Discover their process below.

AHMM

Coffey Architects

Haptic

Piercy & Co

These contemporary apartments place a solid sculptural kitchen at the centre of the home – perfect for entertaining indoors or out on the terrace. The confident material palette is accentuated by the ample natural light throughout the space.

Approach
Palette
Sample plan

Phil Coffey’s apartments are playful in their treatment of natural light. Concentric circles that emanate from the Helios statue at the centre of the development are brought to life by brass rings set into the flooring, which follow the arc of the building and the plan of the apartment. 

APPROACH
palette
sample plan

An aesthetic inspired by Haptic’s Scandinavian roots permeates these apartments. Textured timber, polished concrete and cool steel inform the understated palette. The layout is rational, yet clever: all functional elements are concentrated within a concrete utility cube at the centre of the plan, around which the living spaces are organised. 

approach
palette
sample plan

Through their inventive use of luxurious materials, Piercy&Company create a sense of cohesion in every space they design. The fluted marble and walnut timber detailing, and the floating staircase with similarly curved treads, echo the shape of the building and are the embodiment of understated British craftsmanship. 

approach
palette
sample plan

Gallery

C5801 02

Apartment C5.801 — architecture by AHMM, interiors by Cassina

C5801 03

Apartment C5.801 — architecture by AHMM, interiors by Cassina

C5801 01

Apartment C5.801 — architecture by AHMM, interiors by Cassina

C5801 04

Apartment C5.801 — architecture by AHMM, interiors by Cassina

C5801 05

Apartment C5.801 — architecture by AHMM, interiors by Cassina

C5.801 balcony

Apartment C5.801 — architecture by AHMM, interiors by Cassina

H706 01

Apartment H.706 — architecture by AHMM, interiors by Bo Concept

H706 02

Apartment H.706 — architecture by AHMM, interiors by Bo Concept

H706 03

Apartment H.706 — architecture by AHMM, interiors by Bo Concept

H708 01 New

Apartment H.708 — architecture by Haptic, interiors by The White Company

H708 02 New

Apartment H.708 — architecture by Haptic, interiors by The White Company

H708 03 New

Apartment H.708 — architecture by Haptic, interiors by The White Company

H710 01

Apartment H.710 — architecture by Piercy&Co, interiors by Bella Freud

H710 02

Apartment H.710 — architecture by Piercy&Co, interiors by Bella Freud

H713 01

Apartment H.713 — architecture by Coffey Architects, interiors by Suzy Hoodless

H713 02

Apartment H.713 — architecture by Coffey Architects, interiors by Suzy Hoodless

H713 03

Apartment H.713 — architecture by Coffey Architects, interiors by Suzy Hoodless

H713 04

Apartment H.713 — architecture by Coffey Architects, interiors by Suzy Hoodless

Apartment Finder

Explore the Architects' Series using our interactive apartment finder. Click on each apartment to reveal more, or use the filter to search by architect, location and size.

Show all

Location

The Helios
The Crescent

Layout

Lateral
Duplex

Architect

AHMM
Coffey Architects
Haptic
Piercy & Co

Size

2 Bedrooms
3 Bedrooms
Hammersmith
Park Wood
Lane Diagram of the Television Centre
Apartment finder key

H.714

Location:
Layout:
Size:
Floor Area:
Architecture:
Enquire

H.714

Location:
Layout:
Size:
Floor Area:
Architecture:
Enquire

Residential Amenities

Television Centre has been designed for modern living, with the convenience of 24-hour concierge services and on-site gym and spa, as well as the pleasure of well-tended gardens and residents’ lounge.

Soho Fit House

Soho Fit House

Every resident becomes a member of the on-site gym managed by Soho House, which includes 17-metre lap pool, sauna and hammam.

Lobby & concierge

Lobby & concierge

The residents’ main lobby has welcomed many familiar faces throughout Television Centre’s illustrious history, from heads of state to film stars and music legends. This famous space has been restored to its former glory and is the home of a 24-hour concierge service.

Screening Room

Screening Room

A residents’ screening room shows the latest films and sporting events, and is also available to hire for private screenings.

Residents’ Lounge

Residents’ Lounge

The residents’ lounge is a relaxing environment to enjoy a drink and meet friends or neighbours. With generous amounts of seating both inside and outside – in the private gardens – there’s quiet areas for meetings, sociable areas for visitors, and separate rooms for private dinners or functions.

Private Landscaped Gardens

Private Landscaped Gardens

The sweeping curve of private gardens between The Helios and The Crescent have been designed by landscape architects Gillespies with a distinctly English garden feel, stocked with native species from local nurseries and raised areas for shade and privacy.

secure car parking

secure car parking

Two levels of underground parking for cars, motorbikes and cycles are located below the Helios and Crescent, with direct access to apartments on all floors and residents' amenities. Access is via ANPR and charging is available for electric vehicles. Car parking is limited and available by separate negotiation.

Learn more

Dining

A growing cluster of eateries has moved in at Television Centre. From independent local cafés to Soho House’s roster of buzzy restaurants, there’s something for every taste, at every time of day.

Endo
Endo Logo
Kricket
Kricket
Homeslice
Homeslice
Bluebird
Bluebird
Patty & Bun
Patty Bun
Flying Horse
Flying Horse
The Allis
Allis
Electric Cinema
Electric Cinema
Learn more

Downloads

Brochure Floor Plans
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