It takes a visionary mind to give new life to an architectural icon.
The transformation of Television Centre is led by Paul Monaghan, the RIBA Stirling Prize-winning director of Allford Hall Monaghan Morris (AHMM). To realise the full design potential of this rare opportunity, he hand-picked a collection of Britain’s finest contemporary architects to join him in designing the most premium apartments in the scheme: the Architects’ Series.
Each apartment reflects the design philosophy of these architects, and each apartment is their way of redefining a given space: the layout, spatial planning, materials and detailing. The goal was simple: to create unique and intuitive residences within the development.
Upon completion, these singular spaces will become a new chapter in the story of this iconic London building.
Television Centre offers alternative ways of living: the original Helios building features duplex apartments with bedrooms on the lower level and living spaces above; while the new Crescent building comprises lateral layouts that maximise views over the private courtyard gardens and Hammersmith Park.
The Grade II Helios building takes its name from the statue of the sun god Helios, which sits at the centre of the building. The Architects’ Series apartments in this 1950s masterpiece are spread over two floors, often with statement staircases as a focal point. The living spaces are arranged on the top floor to make the most of the aspect and abundant natural light.
The Crescent is a new building designed to complement the Helios and create a cohesive environment. Its lateral apartments extend across a single floor and offer flexible open-plan living. The living spaces are arranged to overlook Hammersmith Park, while bedrooms have a discreet view over the private courtyard gardens to the rear of the property.
Monaghan’s rigorous design standards required a diverse team of architects, one that is united by precision, craftsmanship and expertise. Many were long-listed but ultimately only three selected to work alongside AHMM: Coffey Architects, Haptic and Piercy&Company.
Phil Coffey’s apartments are playful in their treatment of natural light. Concentric circles of light that emanate from the Helios statue at the centre of the development are brought to life by brass rings set into the flooring, which follow the arc of the building and the plan of the apartment.
An aesthetic inspired by Haptic’s Scandinavian roots permeates these apartments. Textured timber, polished concrete and cool steel inform the understated palette. The layout is rational, yet clever: all functional elements are concentrated within a concrete utility cube at the centre of the plan, around which the living spaces are organised.
Through their inventive use of luxurious materials, Piercy&Company create a sense of cohesion in every space they design. The fluted marble and walnut timber detailing, and the floating staircase with similarly curved treads, echo the shape of the building and are the embodiment of understated British craftsmanship.