Location - White City - Television Centre

Welcome to White City

A new vision for living, right here, right now. White City is a creative, connected, and constantly evolving success story, where iconic heritage meets innovation. It's a place for bright minds and big ideas, home to Imperial College London and Westfield, Europe's largest shopping mall. This vibrant West London hub boasts 30 acres of public space, world-class amenities, and hyper-connected accessibility: the West End in 15 mins, the City in 22 mins, and Heathrow Airport under 45 mins. White City is not just established – it's only just getting started.

A successful London reinvention

Gaze upon White City's evolution: a blueprint for London's most sustainable, affluent, and progressive neighbourhood. This CGI reveals the exciting next chapter in a success story already well underway, built on integrated pillars. From the 7,000 projected new homes, many already creating vibrant communities, to a dynamic employment hub anticipating up to 10,000 new jobs in addition to the thousands already thriving here. With Imperial College London anchoring a world-class education ecosystem and Westfield London driving retail excellence, alongside an expanding cultural landscape, White City is continuously transforming into a truly mixed-use vibrant centre where living, working, learning, and leisure seamlessly converge.

Living

Step into White City, and you'll discover a lifestyle that's anything but ordinary. Rooted in the iconic architecture of Television Centre and extending into serene landscaped parks, it offers a unique blend of energy and ease. Enjoy more green space to recharge, more independent cafés for connection, and more opportunities to collaborate within a thriving community. With Westfield London's unparalleled retail, plus cutting-edge fitness hubs and a diverse food scene, it's clear why this part of London delivers a life  with a little more.

Working

A powerhouse of opportunity and enterprise, White City has become the business district to watch, whether you’re scaling up or settling in. The BBC made it iconic; now it’s home to industry giants like L’Oréal, Novartis, and Publicis Media. The area also boasts dynamic coworking options such as Soho Works within its cutting-edge workspaces, fostering an ecosystem designed for innovation where creative, scientific, and tech-led businesses flourish. Here is where it happens.

Education

Bright futures thrive in White City, anchored by Imperial College London, ranked #2 globally for STEM. Beyond this world-renowned university, the district offers academic excellence from primary through higher education, with top independent schools nearby (Brook Green, Holland Park, Notting Hill) and the Royal College of Art. Easy commutes also connect White City to all major  London universities.

Culture & Entertainment

Discover a vibrant world of culture and entertainment in White City. From live shows at Exhibition London to the latest films at Electric Cinema and other Television Centre screens, there’s always something happening. Dive into the rich performing arts scene at Shepherd’s Bush Empire and Bush Theatre, or explore Notting Hill’s independent galleries. The iconic Royal Albert Hall is also just  a short journey away, promising a constant stream of  cultural discovery.

Retail

For shopping enthusiasts, White City offers an unparalleled retail experience. Dominated by Westfield London, Europe’s largest shopping mall, you’ll find an extensive collection of high-street brands, international labels, and flagship stores. For those seeking something unique, the charming boutiques of Westbourne Grove and the eclectic treasures of Portobello Road Market provide  a world of independent and luxury shopping  just a stone’s throw away.

Sports & Wellness

White City makes an active lifestyle effortless, with abundant sport and wellness opportunities. Find buzzing fitness hubs with cutting-edge equipment and dedicated studios like The Studio Space, offering everything from yoga to high-intensity training. Whether you prefer a morning run, a cycle along the Thames, or joining a community sports club, White City provides the facilities and energy to support your well-being.

Green Spaces

Escape the urban buzz in White City’s abundant green spaces. Just moments away, you can stroll through the welcoming expanse of Hammersmith Park, enjoy the formal gardens and open-air opera at Holland Park, or venture slightly further to the iconic Hyde Park for boating, cycling, and vast natural beauty. These cherished green oases offer perfect retreats for exercise, relaxation, and connecting with nature, right on your doorstep.

Three stations, four lines. Countless connections

White City

2 min walk

Wood Lane

1 min walk

Shepherd's Bush

9 min walk

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