On Thursday 26th September, the Television Centre Forecourt welcomed Spotify Advertising’s ‘Q4 is Calling,’ a musical takeover of London’s iconic red telephone boxes to celebrate the start of the festive season on Spotify.

Festive-themed streaming on Spotify begins as early as September and this experience brought a touch of seasonal magic to the streets, encouraging curious passersby to step inside the green transformed telephone booths and pick up the receiver.

Inside, participants were greeted by the voice of X, Spotify’s AI-powered DJ. X offered audience insights and best practices. To add a delicious twist, visitors were also treated to a delicious surprise—a chocolate gift from Tony’s Chocolonely.